Too much revenue from one carrier or TPA
Buyers discount a brand when a single program drives most of its jobs.
COST: CONCENTRATION RISK AT EXITRestoration after close
Where restoration integrations leak margin
Restoration has more independent firms to roll up than most trades, and its marketing problems are specific to how the work arrives.
3–20%Of each job can go to TPA program fees.
~1 IN 2Contractors say they'd prefer no TPA work at all.
6–8 WKSAds can go dark during a rebrand while Google re-verifies the brand.
Referral partners live in one person's phone
Plumbers, property managers and agents send work, but nobody tracks who or how much.
COST: THE NETWORK LEAVES WITH THE FOUNDERStorm work hides the everyday trend
Catastrophe months inflate results, so the core business is hard to read.
COST: BAD BUDGET AND STAFFING CALLSEmergency calls go to voicemail
Water and fire losses go to whoever answers first, often after hours.
COST: LOST JOBS AT THE HIGHEST TICKETThe assessment, for restoration
What you'll know in 3–4 weeks
- Revenue by source: TPA programs, carriers, plumbers, property managers, agents, direct
- TPA and carrier concentration, with what each program costs per job
- Everyday work separated from storm and catastrophe work
- After-hours answer and booking rates on emergency calls
- Account, login and vendor inventory, with a keep-or-rebrand call
- A 100-day plan, including a tracked referral program
Why it fits my background
I came up through plumbing and HVAC marketing inside a PE-backed platform. Plumbers are the main referral channel away from TPA fees, and I know how their offices work and what keeps them sending jobs.
Fixed scope, fixed fee
The assessment is the starting point. If the platform wants help acting on it, the 100-Day Sprint and Add-On Onboarding follow. See all services.
Start here
Start with a 20-minute fit call.
Tell me about the platform and the next add-on. I'll tell you whether an assessment makes sense and what it would cover. Restoration and pest control platforms, $2M+ EBITDA.